Privacy & Cookie policy
1. PRIVACY POLICY
General
(Anerkjendt is operated by Nümph A/S)
We only collect personal data in cases where it is relevant to us, necessary to provide our services, or required by law. All processing of personal data is carried out in accordance with the General Data Protection Regulation (GDPR) and applicable Danish data protection legislation.
We only process personal data where a valid legal basis exists.
We will only keep your personal data for as long as we are legally obliged to do so or as long as it is necessary for the purpose for which the data was collected.
Information collected
If you want to purchase and receive a product or service from us, we need to collect certain personal data in order to complete the transaction and offer our services.
We may use cookies and similar technologies to ensure the functionality of our webshop, including remembering the contents of your shopping cart.
We may collect information such as:
- Name
- Email address
- Postal address
- Delivery address (if different from postal address)
- Telephone number
- Payment information
Nümph A/S collects and processes your personal data when you:
- Visit our website
- Make a purchase on our website
- Sign up for our newsletter
The data controller
The data controller for the collection, processing and use of your personal data on www.anerkjendt.com is:
Nümph A/S
Ibsvej 1–3
6000 Kolding
CVR no. 29518343
Email: shop@anerkjendt.com
Processing, purpose and legal basis
We process personal data for the following purposes:
1) Order handling and delivery
We process your name, address, email address and telephone number to confirm orders and deliver purchased products.
Legal basis: GDPR Article 6(1)(b) – performance of a contract.
2) Payment processing
When you make a payment, we process your name, payment information and IP address. Payment data is handled securely by our payment service providers and is used only to complete the transaction.
Legal basis: GDPR Article 6(1)(b).
3) Bookkeeping and legal obligations
Certain personal data is stored to comply with accounting and tax legislation.
Legal basis: GDPR Article 6(1)(c) – legal obligation.
4) Newsletter and marketing
If you have given your explicit consent, we will process your email address to send newsletters and marketing material. You can unsubscribe at any time via the link included in each email.
Legal basis: GDPR Article 6(1)(a) – consent.
If you do not wish to provide the personal data required to complete a purchase, you will not be able to purchase products via our website.
Data retention
Personal data related to purchases is stored for up to 5 years to the extent required by the Danish Bookkeeping Act.
Personal data processed for marketing purposes is stored until consent is withdrawn.
Other personal data is deleted when it is no longer necessary for the purpose for which it was collected.
Recipients of personal data
We do not sell your personal data to third parties.
We use external suppliers to deliver our services. These suppliers act as data processors and process personal data only according to our instructions.
Your rights
As a data subject, you have the following rights:
- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to object
- Right to data portability
- Right to withdraw consent at any time
You may exercise your rights by contacting us at shop@anerkjendt.com.
You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet), www.datatilsynet.dk.
If we are unable to resolve a complaint to your satisfaction, Danish consumers may submit a complaint to:
Nævnenes Hus
Toldboden 2
8800 Viborg, Denmark
www.naevneneshus.dk
Consumers residing in the European Union may also use the European Commission’s Online Dispute Resolution (ODR) platform: https://ec.europa.eu/odr
2. COOKIE POLICY
2.1 Introduction
When visiting our website, we use cookies and similar technologies to ensure website functionality, analyze traffic and display relevant marketing.
Non-essential cookies are only used if you have given your explicit consent.
Our use of cookies complies with the ePrivacy Directive (ePD) and the General Data Protection Regulation (GDPR).
Cookies
Cookies are small text files stored on your computer, tablet or mobile device for the purpose of recognition, saving settings, statistics and marketing. Cookies cannot contain malicious code such as viruses.
You can delete or block cookies at any time through your browser settings. Most browsers allow you to manage cookies under their privacy or security settings. Please note that blocking certain cookies may affect website functionality.
Types of cookies used
You may choose and manage your cookie preferences via the cookie pop-up when visiting our webshop.
We use the following categories of cookies on our website:
- Necessary cookies help ensure basic website functionality, such as page navigation and access to secure areas of the website.
- Preference cookies allow the website to remember your settings, such as language or region.
- Statistic cookies help us understand how visitors use the website by collecting anonymous information.
- Marketing cookies are used to display relevant advertisements and to track visitors across websites.
Third-party cookies
The website contains third-party cookies that may include:
- Meta (Facebook and Instagram)
These third parties may process personal data outside the EU/EEA. In such cases, data transfers are carried out in accordance with GDPR, including the use of appropriate safeguards.
Personal data and security
Personal data is any kind of data that can be attributed to you. When using our website, we may collect and process information such as a unique ID, technical information about your device, IP address, geographic location and information about how you interact with the website.
If you explicitly provide information yourself (for example by signing up for a newsletter or making a purchase), we may also process name, email address, telephone number, address and payment information.
All personal data is processed securely and confidentially in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR). Appropriate technical and organizational measures have been implemented to protect personal data against unauthorized access, loss, misuse or unlawful processing.
Purpose
The data is used to:
- Ensure website functionality
- Analyze and improve website performance
- Optimize content and user experience
- Display relevant marketing
- Process purchases and payments
- Send newsletters where consent has been given
Data retention period
Cookie-related data is stored for varying periods depending on the type of cookie and is deleted when it is no longer necessary or when consent is withdrawn. Due to the nature of cookies, it is not possible to specify a single general retention period.
Disclosure of information
Data about your use of the website may be disclosed to third parties for statistical and marketing purposes only where you have given consent.
We use third-party data processors who process data solely on our behalf and in accordance with applicable law. Personal data such as name and email address will only be disclosed where you have given consent.
Access and complaints
You have the right to access the personal data we process about you, to object to processing, to withdraw consent and to have incorrect data corrected or deleted.
Inquiries can be made to: shop@anerkjendt.com
If you wish to complain about our processing of personal data, you may contact The Danish Data Protection Agency (Datatilsynet).
Publisher
The website is owned and published by:
NÜMPH A/S
Ibsvej 1–3
6000 Kolding
Telephone: 76314300
Email: shop@anerkjendt.com

